ICONO Barcelona Cultural Services: tours, guided visits, team building and personalized activities to discover Barcelona

More than 25 years making you fall in love with our city.

Passion for Barcelona

25 years ago we started to make routes. Preparing the best tailor-made tours and activities has always been our reason for being. Your smile, our best reward.

Quality and attention to detail

We work with official guides and in several languages to give the best service. We personalize every detail and create moments to remember. After all, what remains are the experiences

Creativity

We have more than 8000 tours and 500 activities behind us. We are motivated to make each event something unique. All to see that WOW effect on the faces of the participants.

During 2019 we have organized

173

Activities, incentives and team buildings

896

Private tours and visits to Barcelona and Catalonia

1849

Educational visits in Museums and Monuments

And we continue in it. I hope the next one is yours

Tell us, how can we help you?

The opinion and satisfaction of our customers, our best guarantee.

Do you want to give your opinion?

Estuvo muy bien la visita, a todo el grupo le gustó la propuesta de trivial y los de la zona de Barcelona descubrimos algún lugar que desconocíamos. ¡Gracias por todo!

Empresa VencoelTrivial 18/02/2020

Great tour – better guide.

Been living in Barcelona 4 years but Aaron showed me parts I had never seen before and learned so many things. So enjoyable, I would recommend this tour to local & tourist, alike. Well worth it.

NiallC217Stories and Legends of the Gothic Quarter. TripAdvisor. 29-08-2019

Soy de Argentina y tomé contacto con Icono Serveis Culturals por consulta de 2 excursiones organizadas por ellos: Recoridos de los libros La Catedral del Mar y La sombra del Viento. A raíz de ello me hicieron un ofrecimiento de armarme un recorrido con excursiones en otros lugares de España. Inicié la consulta, me fueron armando un programa a mi medida tras varios intercambios de mails. El paquete fue excelente, se cumplió todo lo pactado desde recogerme en el aeropuerto, gestionar los traslados internos, reserva de hoteles y los tours en los distintos destinos.. No tengo palabras para expresar mi reconocimiento por el servicio prestado con total profesionalidad y calidad. Además, una asistencia personalizada y el contacto personal con ellos en su agencia sita en un lugar céntrico de Barcelona.

Sara UrbasOct 14, 2019

Todo el mundo quedó encantado con la actividad. Se divirtieron, se les hizo corta, y la idea de hacer el picoteo al final con la entrega de premios también fue muy bien valorada. Los guías muy profesionales y la organización, en general, perfecta.

Mazars (Company)Gincana (MICE) 14-10-2019

En primer lugar quería daros las gracias, sin duda resultó todo fenomenal! Estaban todos los clientes felices, y nosotros más! Darle las gracias a todas las guías, y también por haber estado conectadas con el móvil mandándonos fotos para estar al tanto, de verdad, ¡GRACIAS!

Ángela Mora-Figueroa (RPA Marketing y Comunicación)Grupo de 79 personas y 4 guías. 05-10-2019

Very interesting!

We had a really cool guide, she really knew her stuff. We made a parenting error having our kids at the beach all morning, then doing a walking tour in the evening. Thus we each were carrying a child in the heat. So, if you have small children set yourselves up for success learn from my mistake hahaha.

dnychksStories and Legends of the Quarter. TripAdvisor. 2-08-2019

Costa & Mason Events

Como empresa de eventos en la que todos nuestros clientes son extranjeros, nuestra colaboración con ICONO es maravillosa. Sus servicios son inmejorables, atendiendo a nuestras necesidades perfectamente y ofreciendo un servicio exquisito. Es un placer siempre trabajar con ICONO.

Salvador CostaEmpresa. 25-07-2019

They make our job much easier and represent the qualities of our luxury brand. We plan destination weddings for foreign couples here in Barcelona. When the bride and grooms want to give their guests a more organised authentic experience of Catalonia these are our go to guys. They extremely responsive to our enquiries, proposal requests and general ideas of what we can do with our wedding parties. They deliver an exemplary service – extra friendly and personal, knowledgeable, professional, punctual, enthusiastic and passionate, I could go on …. Thank you for all your help.

Adam MasonEmpresa. 25-07-2019

para hacerlo!!!!

Es un recorrido muy interesante,y al llegar a la iglesia de la Virgen del mar nos sorprendió la hermosa sencillez de su interior,y al ver la pequeña imagen de la virgen en el altar cierra con esta historia perfectamente.

Claudita PTripAdvisor. 26-06-2019

Alex is a great guide

Hola, My wife and I have done two of your walking tours with Alex as the guide (Modernism on Friday at 5.30 pm and Gotic today at 9.30 am). I want to write to let you know that we thoroughly enjoyed both tours. Alex was an excellent guide. We learnt a huge amount about architecture and about the history of Barcelona on the tour. Alex generously shared his general and local knowledge to give unusual perspectives on things, and we enjoyed his comments and his sense of humour. Thank you very much for wonderful and great value experiences.

Alan and Mary Welsh11-06-2019

Fun evening

I booked this for me an my partner for the day we arrived to get to know the area a little as it was held close to our hotel. Christina was lovely she told the stories really well. I wouldnt say it was scary but we enjoyed it and would recommend

eprice88Barcelona Ghost Night Walking. TripAdvisor. 8-05-2019.

I liked it very much Cristina…and the Cathedral of the Sea

I liked it very much! Cristina, the guide, knew a lot about the history of the city and of the book of course. By following the steps of the characters of the book you get to learn about history and social life of ancient Barcelona. Great!

PilitalThe Cathedral of the Sea. TripAvisor. 4-4-2019

Excelente viaje por el tiempo conducido por una guía inmejorable.

La guía nos condució por los espacios de la catedral del Mar de una forma profesional, con conocimiento histórico. Explicó el recorrido y su historia de una forma amena, profesional y, lo más importante, desde el corazón. Eso explica que lo recuerde todo claramente cuando normalmente en estos casos al cabo de un rato ya no me acuerdo de nada…! Gracias por la experiencia.

Lidia230La Catedral del Mar Tour. 3-04-2019

La sombra del viento, una experiencia maravillosa

Fue como conectarse con el libro, algo mágico, algo indescriptible por las sensaciones y sentimientos de los lugares imaginados por lo escrito en el libro. Me emocione mucho. Me encanto. A aquellos a los que les gustó el libro, háganlo.

Claudia CLa Sombra del Viento. TripAdvisor. 28-03-2019

A Unique Way to Tour the CityI love ghost tours and try to find one in every city I am visiting! This was a wonderful way to see the sights and learn some of the legends of Barcelona. Our tour guide was an AMAZING and very animated story teller. I was on the English/Spanish tour and her transition between the two languages made the stories even more captivating. We had a large group, which was fine for the most part, but would have preferred a group . of maybe 8 max.

Jenna IBarcelona Ghost Night Walking Tour. TripAdvisor. 24-03-2019

The trips are ephemeral. What lasts are the emotions.

We leave you our best proposals to create experiences to remember:

Guided tours – Regular departures – Official guides – Entrances to monuments

Stories and legends of the Gothic Quarter

Travel back in time through this route to discover the stories and characters of Barcelona from 600 years ago.

The Shadow of the Wind

A unique walking route to explore the magical Barcelona that Carlos Ruiz Zafón portrays in the novel that has captivated thousands of readers.

Barcelona Ghost Tour

Immerse yourself in the paranormal and past mysteries that Barcelona’s night hides from our expert guides.

The Cathedral of the Sea

Explore the settings of the novel by Ildefonso Falcones on this literary route through the monumental Santa María del Mar and its surroundings.

Slow Gothic Tour

Are you tired of mass tourism? Enter the daily life of the neighborhood without haste. 4h of stories, anecdotes and news from Gothic and Born.

Sagrada Familia: fast-track + guided tour

Visit Antoni Gaudí’s masterpiece with direct and skip-the-line entrance on a 1.15-hour guided tour of the interior and exterior of the monument.

Great tour – better guide.

Been living in Barcelona 4 years but Aaron showed me parts I had never seen before and learned so many things. So enjoyable, I would recommend this tour to local & tourist, alike. Well worth it.

NiallC217Stories and Legends of the Gothic Quarter. TripAdvisor. 29-08-2019

Very interesting!

We had a really cool guide, she really knew her stuff. We made a parenting error having our kids at the beach all morning, then doing a walking tour in the evening. Thus we each were carrying a child in the heat. So, if you have small children set yourselves up for success learn from my mistake hahaha.

dnychksStories and Legends of the Quarter. TripAdvisor. 2-08-2019

Costa & Mason Events

Como empresa de eventos en la que todos nuestros clientes son extranjeros, nuestra colaboración con ICONO es maravillosa. Sus servicios son inmejorables, atendiendo a nuestras necesidades perfectamente y ofreciendo un servicio exquisito. Es un placer siempre trabajar con ICONO.

Salvador CostaEmpresa. 25-07-2019

They make our job much easier and represent the qualities of our luxury brand. We plan destination weddings for foreign couples here in Barcelona. When the bride and grooms want to give their guests a more organised authentic experience of Catalonia these are our go to guys. They extremely responsive to our enquiries, proposal requests and general ideas of what we can do with our wedding parties. They deliver an exemplary service – extra friendly and personal, knowledgeable, professional, punctual, enthusiastic and passionate, I could go on …. Thank you for all your help.

Adam MasonEmpresa. 25-07-2019

para hacerlo!!!!

Es un recorrido muy interesante,y al llegar a la iglesia de la Virgen del mar nos sorprendió la hermosa sencillez de su interior,y al ver la pequeña imagen de la virgen en el altar cierra con esta historia perfectamente.

Claudita PTripAdvisor. 26-06-2019

Alex is a great guide

Hola, My wife and I have done two of your walking tours with Alex as the guide (Modernism on Friday at 5.30 pm and Gotic today at 9.30 am). I want to write to let you know that we thoroughly enjoyed both tours. Alex was an excellent guide. We learnt a huge amount about architecture and about the history of Barcelona on the tour. Alex generously shared his general and local knowledge to give unusual perspectives on things, and we enjoyed his comments and his sense of humour. Thank you very much for wonderful and great value experiences.

Alan and Mary Welsh11-06-2019

Fun evening

I booked this for me an my partner for the day we arrived to get to know the area a little as it was held close to our hotel. Christina was lovely she told the stories really well. I wouldnt say it was scary but we enjoyed it and would recommend

eprice88Barcelona Ghost Night Walking. TripAdvisor. 8-05-2019.

I liked it very much Cristina…and the Cathedral of the Sea

I liked it very much! Cristina, the guide, knew a lot about the history of the city and of the book of course. By following the steps of the characters of the book you get to learn about history and social life of ancient Barcelona. Great!

PilitalThe Cathedral of the Sea. TripAvisor. 4-4-2019

Excelente viaje por el tiempo conducido por una guía inmejorable.

La guía nos condució por los espacios de la catedral del Mar de una forma profesional, con conocimiento histórico. Explicó el recorrido y su historia de una forma amena, profesional y, lo más importante, desde el corazón. Eso explica que lo recuerde todo claramente cuando normalmente en estos casos al cabo de un rato ya no me acuerdo de nada…! Gracias por la experiencia.

Lidia230La Catedral del Mar Tour. 3-04-2019

La sombra del viento, una experiencia maravillosa

Fue como conectarse con el libro, algo mágico, algo indescriptible por las sensaciones y sentimientos de los lugares imaginados por lo escrito en el libro. Me emocione mucho. Me encanto. A aquellos a los que les gustó el libro, háganlo.

Claudia CLa Sombra del Viento. TripAdvisor. 28-03-2019

A Unique Way to Tour the CityI love ghost tours and try to find one in every city I am visiting! This was a wonderful way to see the sights and learn some of the legends of Barcelona. Our tour guide was an AMAZING and very animated story teller. I was on the English/Spanish tour and her transition between the two languages made the stories even more captivating. We had a large group, which was fine for the most part, but would have preferred a group . of maybe 8 max.

Jenna IBarcelona Ghost Night Walking Tour. TripAdvisor. 24-03-2019

Official guides – Tickets to the monuments without waiting – Organization to measure

#1dayBarcelona Tour

6 guided hours to visit the Gothic Quarter, Las Ramblas, Paseo de Gracia and tickets to visit the Cathedral and the Sagrada Familia without queues.

Tour Sagrada Familia in-depth

Learn everything about this monument and enjoy 2 hours inside the most famous architectural jewel in Barcelona with our expert guide.

slow tour Barcelona sin prisas

Slow Gothic Tour (Private)

Do you want to know the real Barcelona? Experience our Slow Gothic Tour accompanied by whomever you choose and discover in depth the life of the Gothic and Born.

Tour Barcelona and Picasso

20th century Barcelona, modern art and its most important artist, Picasso, await you on this private 4-hour tour with an expert guide and tasting included during the tour.

Welcome to Barcelona: Orientation Tour

Move around Barcelona like one more resident. In this introductory tour we will teach you where to eat, what transportation to use and what to visit.

History of Barcelona: Family Tour

Explore the heart of the city and have fun with your family on an exciting expedition with a guide specialized in early childhood education.

Activities tailored for your company: Gincanas – Trivial – Gastronomy – Private Tours – Events

Gaudí ebike tour

Rallies, Treasure Hunts

Enjoy Barcelona with your coworkers in team building activities to improve internal communication.

Trivial

Discover the city with your company colleagues on a fun route designed to have a good time and team up with each other.

Gastronomic activities

Tapas workshops and tours, wine tastings, cooking workshops and many more activities designed to experience Mediterranean gastronomy.

Workshops

Enrich your work relationships in artistic team building workshops where you will practice creativity and also company values.

ruta tour teatralizada bcn

Dramatized Tours and Visits

Discover Barcelona with our official guides on routes where actors characterized by historical figures will explain everything about the city to you.

Design your own activity

In Icon we have no limit. If you do not find your ideal activity, all you have to do is propose one to suit you or consult our complete catalog.

Are you planning a trip throughout Spain?

Plan your stay and book the tours in advance.
Do not miss tickets!

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This post is also available in: Spanish Catalan