Customizable Tours

Comfortable Tours

Sustainable Tours

These are our 3 most popular private tours

best of barcelona

#1dayBarcelona Tour

Exploring Barcelona is a challenge. There are so many places to visit and you don’t want to miss a single one! Join us to discover the city in 6 guided hours. Tickets to Cathedral and Sagrada Familia included!

Evening Tour of Sagrada Familia with Expert Guide

For travellers who want to learn more about the most emblematic monument of Barcelona. 2h inside the famous architectural jewel of Barcelona by the hand of our expert guide.

slow tour Barcelona sin prisas

Slow Gothic Tour: The real Barcelona

Are you sick and tired of mass tourism? Come and experience, in a relaxed way, the day-to-day neighbourhood life. 4h of stories, anecdotes and news from the Gothic and Born quarters.

My dream: A Mediterranean Barcelona, beautiful, great… A channel for Beauty to be the radiance of Truth, to discover in the laws of the Universe all its secrets.

– Antoni Gaudí –

In 2018 alone, Barcelona, one of the world’s most important cultural capitals, received 15.8 million tourists.

The queues, the low availability of tickets and the overcrowding at the most emblematic points are usual in the city of Gaudí.

Are you willing to put up with all that during your holidays?

Discover Barcelona with ICONO private guided tours

How many times in your life will you travel to Barcelona? Make the most of your visit and enjoy the city to its fullest with 100% customizable private tours accompanied by official ICONO Barcelona Cultural Services guides.


Years of experience 

Serve us to know what you like best.


Private Tours in Barcelona

Which one appeals to you most?

Customization Options

You decide what, when and in which language.


Authentic smiles generated in travellers 

And growing thanks to the stories of our local guides.

We had a great time!

Barcelona was fabulous!  Our guide was fun and took us on an excellent adventure.  We all loved Sagrada Familia…what an amazing structure!  And the Picasso Museum and Barri Gotic—were so interesting.

Thanks for all your help-

Anne Clemens and Lisa Cosgrove.Private Tour. 30-05-2018

We want to thanks the guide. The tour was amazing and the kids love them. Specially they loved the dragon tour and the monocles (they used them all the way back).  Laura knows a lot about Barcelona and explain the history in a very interesting way. We are happy to learnt so much about Gaudi and Barcelona. We will recommend the tour to all our friends. Thank you!

Font FamilyDrakcelona Familiar. 24-04-2019
We are back at our hotel checking into our flights for tomorrow.  Our morning was wonderful.  Thank you so much for the tour. Anna is a wonderful guide! She is a wealth of knowledge, gave us so much history and answered our questions, even questions about Spain, not related to the monuments. Anna has a bright, energetic personality, so she seemed to really enjoy telling us about the Sagrada and in the Barrio Gotico. She seemed excited about the history!
Susan and SaraPrivate Tour. 30-05-2018

Hi Blanca,

We’re back in L.A. and I wanted to write a proper thank you! Our time with Anna was great. I know we had to cut it short and skip Park Guell, but we still made the most of it and enjoyed our time in Barcelona and Paris very much. Visiting Sagrada Familia with Anna gave us so much more context and brought the church alive for us as well as the kids, so I really thank you for supporting our visiting in this way.
Tanvi ChhedaFamiliar trip

Say Yes to tickets and No to queues

We leave no stone unturned in order to get you advance tickets for whatever you want to visit. Forget the endless queues.

Official guides in your language

Locals. Experts in what we show you. In your language. We explain things from the heart… And it shows.

Roundtrip transfers

We pick you up with a private transport from where you tell us to, and we drop you off anywhere you want. We said private, remember?

Sustainable tourism

We don’t like to leave our footprint with our tours. We tell you all about Barcelona without disturbing anyone.

We understand the tourism industry differently from most companies. We love our city and we want to show it to you without disturbing the locals.

Barcelona? Yes, but not randomly: we have been carefully designing our tours for almost 25 years. We don’t want to take you to too many places in a short time, or mix things that don’t make any sense.

That’s why we have up to 13 private tours, with which we want to bring you closer to the history, culture, heritage and gastronomy of Barcelona… and its surroundings!

Gracias por conseguirnos entradas!

Con tres días de antelación conseguisteis entradas para la Sagrada Familia cuando estaban agotadas. No sabemos vuestro secreto pero nos habéis salvado! No la habríamos visto por dentro si no llega a ser por vosotros. ¡Gracias!

Familia GómezPrivate Tour. 24-09-2018

We hired the tour to see Barcelona in 6 hours before embarking on a cruise and the deal was impeccable. They came to pick us up at the airport and we loaded our bags in the trunk. After the guide explained us about Barcelona and we were able to visit inside the Park Guell and the Sagrada Familia. We also loved Santa Maria del Mar. The guide, Eva, was so nice that we invited her to eat with us at the boquería. At the end of the tour they left us ready to embark on the cruise. We hope to return to Barcelona soon!

Stuart JonesPrivate Tour. 26th July 2017

Somos de Zaragoza. Vinimos a Barcelona en viaje familiar… y lo que tenía que ser un viaje de 6 personas acabo siendo de 15! todos los sobrinos se apuntaron a última hora. Así que el tour privado se convirtió en un tour un poco menos privado.  Nos encantó la idea de poner radio guías para seguir mejor las explicaciones. El centro estaba muy lleno de gente y así podías escuchar mejor al guía mientas ibas mirando con tranquilidad. Y el tampoco tenía que chillar

Rosa NavarroPrivate Tour. 14-03-2019

More private tours in Barcelona City

Tour Barcelona and Picasso

The Barcelona of 1900, modern art and its greatest exponent, Picasso, await you in this 4-hour private tour with a food tasting included.

Gothic Stories and Legends Tour

Meet the historical characters of medieval Barcelona and get to know their stories, legends and ways of life.

Tour privado la Catedral del Mar

The Catedral del Mar Tour

Walk for 3 hours through the most important alleys of the Born quarter and let our guide marvel you with the stories of Santa Maria del Mar cathedral.

tour Barcelona y el barrio judío

Barcelona and the Jewish quarter Tour

Our expert guide in Jewish studies accompanies you for 3 hours to discover the Jewish quarter of medieval Barcelona.

ruta la sombra del viento

The Shadow of the Wind Tour

3-hour tour through the magic that inspired the famous novel by Carlos Ruiz Zafón. Have you read it? From fiction to reality: it will definitely thrill you.

Ruta Fantasmas de Barcelona

Ghosts of Barcelona Tour

Do you like paranormal stories? This tour takes you through the centre of Barcelona to discover, hand in hand with an expert guide, the most mysterious face of the city.

postales de Barcelona. tour privado

Postcards of Barcelona

Walk around and breathe the history of the most emblematic and unique places in Barcelona. 4-hour tour where your local guide will help you immerse in a city to remember.

Not finding your tour?

If you’re looking for more than our standard tours, our staff will help you choose the sites, attractions, and neighborhoods you want to see. Tell us what you want to see and we’ll send you a quote within 24 hours.

en privado con gaudí

In private with Gaudi

Immerse yourself in the work of the famous architect Antonio Gaudi with this 4-hour private tour. A modernism expert guide will take you to the mesmerizing Park Güell and the emblematic Sagrada Familia cathedral.

Excelente para fans de la novela o la serie. Entretenido, con muchas anécdotas y con un guía excelente.
Luis BorrajoTour La Catedral del Mar. 16-06-2019
Si has leído el libro este tour es indispensable en tu visita a Barcelona. La guía fue excelente, además de las referencias al libro aportó un montón de datos históricos de la ciudad. Totalmente recomendable.
Martin BazanTour La Sombra del Viento. 1-06-2019
Hermoso tour para conocer Barcelona de la mano de Daniel y Fermín Romero Torres.
Patricia GoñiTour La Sombra del Viento. 8-06-2019

It was a wonderful tour. Stories were very entertaining. Only thing that would have made it perfect would
be if guide returned us to the point we started from (arc de triomf)

Odyssey (Trip Advisor)Barcelona Ghost Night Walking Tour. 10-06-2019

Wonderful Insights

An excellent way to spend an evening becoming immersed in the locations of the Shadow of the Wind,
with thoughtful touches and pulls from the books.

Amaly ShealdThe Shadow of the Wind’ Walking Book Tour in Barcelona. 17-05-2019

I felt moved in that beautiful, lunatic, indecipherable city.

– Gabriel García Márquez –

Why should you book directly on this website?

If you book our private tours in Barcelona directly on this website you get these advantages, only available here:


Add to the route you choose all the stops you want. We pick you up and drop you off where you tell us.

Free cancelation 

If for whatever reason you cannot come with us, we will refund the full amount, as long as you give us 48 hours’ notice.

Best price guaranteed 

We set ourselves apart from the well-known “free tours” that are so fashionable nowadays. Our tours have a price and you will never find it as low as on our own website.

Private Tours nearby Barcelona

Barcelona is the capital of Catalonia, but not the only place to discover all that characterizes our region.

We have designed these four additional guided tours for you to experience other aspects of our homeland:

Dalí Museum (Figueres) and Girona Tour

We take you to Figueres, the city of Salvador Dalí and his eccentric museum. The extended option takes you to Girona, one of the best-kept secrets in the Mediterranean.

Montserrat Tour

Enjoy Barcelona’s mountain par excellence in two ways: hiking and discovering its landscape, stories and mysteries or savouring the gastronomy of the wine region in which it is located: you choose.

tour privado priorat

Priorat Tour

Immerse yourself in one of the internationally most awarded Certificates of Origin regions. Visit 2 or 3 wineries (up to you) with our expert guide and taste some of the best wines of the country.

In one day we were able to see Girona and Figueres comfortably and without haste. The ave train is really comfortable. The train was on time and as the guide was with us we did not have to worry about tickets or platforms. The Dalí Museum is amazing. I highly recommend to visit it with a guide because there aren’t a lot of explanatory panels.  Girona is simply wonderful!  We have watched Game of Thrones so we loved walking through the locations. Without a doubt, I recommend this tour to people who visit Barcelona and have time to take a day trip out of town.

Karen MillerDalí Mus 14-09-2018

Un amigo nos recomendó este tour. Teníamos solo una mañana para visitar Monsterrat y además de poder escuchar el coro de los niños cantores nos dio tiempo de dar un paseo hasta un mirador con vistas. También pudimos probar las delicias locales. Hay un queso rebueno. Lástima que fuera fresco y no lo pudimos llevar.

Juan Alberto PousMontserrat. 15-04-2018

Why a private tour?

Because it’s the most comfortable way to visit a place and offers you a whole world of possibilities.

As they are private, nobody will bother you during your visit. Our guide is with you at all times, taking care of everything, and ready to resolve any questions you may have. And you choose your travel companions: your family, your friends or your partner? With whom you want to discover Barcelona?

You won’t have to wait to enter some place or to ask questions related to your visit to our guide. Say goodbye to annoying queues and the difficulty of finding availability for some museums or monuments in the city. We take care of it for you.

We pick you up wherever you tell us (we can pick you up at your hotel, airport or anywhere else) and drop you off wherever you want. Your comfort comes first.

Who is behind ICONO Barcelona Cultural Services?

Blanca Espa, our director, started as a tourist guide in the upper part of the city 25 years ago. Shortly after, she realised the interest that Barcelona aroused in travellers all around the world so she decided to create the then small company ICONO Barcelona Cultural Services.

Today, well into the 21st century, we are no longer a small company because we have known how to differentiate ourselves by offering truly special tours. Our guides are really knowledgeable about the route and the part of the history that you choose to discover.

We put all our heart in everything we do; it’s something you can see and our clients really appreciate.

La verdad es que todo ha estado muy bien. El Sr. Moreno os quiere agradecer vuestra colaboración, ayuda y profesionalidad. Ha venido de Barcelona encantado. Me ha dicho que Susana era muy simpática y colaboradora.

No sé cómo agradecéroslo, pero que sepáis que estamos muy contentos con vuestro servicio y amabilidad. El día que toque hacer nuevamente algo en Barcelona, os llamaría. No cabe duda alguna. Por supuesto os voy a recomendar a las personas que necesiten organizar visitas guiadas en Barcelona.

Begoña RuedaTour Privado. 28-04-2015

Hola Anna,

Quería comentarte que el tour de ayer fue perfecto! Anna un 10!!! Muchas gracias por todo

Marga GalianaBarcelona privado. 28-10-2015


Do you have any questions? Let’s try to clear them up! These are the most frequently asked questions by our clients:

How can I customize the tour?

Let’s suppose you like one of our private tours, but you want to add a stop or skip one. Or anything else, like telling us where to pick you up and where to drop you off when the tour is finished. You only have to contact us by writing an email to info@iconoserveis.com or calling +34 93 410 14 05. We will confirm your changes immediately.

What does it mean PRIVATE tour?

It means that your guide will speak your language and he/she will be at your entire disposal. We will pick you up wherever you want (at your hotel, at the airport, somewhere in the city…) and we will also finish wherever you tell us. Comfort, privacy and peace of mind that everything is well organised: this is what you get with our private tours in Barcelona. If you prefer, we also offer regular guided tours.

In which languages are the private tours available?

All our tours are available in English, Spanish, Catalan, French and Italian. For a small supplement, they are also available in German, Portuguese, Russian, Chinese, Arabic and Japanese. For other languages please check with us at info@iconoserveis.com

What does it mean that the guides are specialised in what they teach?

Our guides don’t do all the tours; each of them does their own. For example, the Jewish Quarter tour is done by a guide who speaks fluent English and Hebrew and is an expert in Jewish culture and history.

What happens if I book any of the Icono Serveis tours on other platforms?

You miss every opportunity to customize your private tour. It’s very likely that you will find the same tour at a higher price and we cannot assure you that the cancellation is free; it will depend on what the other platform offers you. If you make the reservation on this website you will be able to personalize the tour, you make sure to pay the minimum and if you cancel the tour, you don’t lose your money.