Barcelona has always projected the desired city abroad. At the same time, this international projection has been key to becoming what the city wanted to be. ICONO wants to be part of this historical change, so we will continue to ensure sustainability and promote the greatest possible social return of our tourism activities, while satisfying the enjoyment of our customers without jeopardizing the survival of the inhabitants of the city.
Our tourism strategy is firmly aimed at guaranteeing the sustainability of Barcelona, to promote, feed and demand responsibility for the actions, practices and activities that make up the city today and that condition the city of the future. Projecting the future city involves rethinking the practices of the present. Sustainability is no longer an option or a brand attribute, it is an inalienable bet. The quality of the tourist experience is to guarantee the well-being of the people who inhabit the city permanently, to guarantee the balance between the tourist city and the other multiple ways of living it.